The Problem

The current UI of the TalentLens testing product lacks user-friendliness and fails to provide an intuitive and seamless experience for users. This issue negatively impacts user engagement, undermines the effectiveness of the assessment tools, and diminishes the overall user experience.

The Process

In order to gain a deep understanding of the existing pain points and user needs, thorough research was conducted. This included:

1. Ideation: Brainstormed ideas based on existing pain points and limited user information to enhance the user experience.
2. Wireframing: Created low-fidelity wireframes to map out the proposed UI design and interaction flow.
3. Prototyping: Developed interactive prototypes to visualise the proposed solution concept.

User Profile

Through research, a persona was developed to gain deep insights into the needs, preferences, and behaviours of our target audience. This persona represents typical users of TalentLens, allowing for effective customisation of the product to meet their specific requirements.

Recommendations

The recommendations focus on the following key features:

1. Streamlined dashboard: An intuitive dashboard providing easy access to assessment management and reporting functionalities.
2. Clear instructions: Clear and concise instructions presented at each step to guide users through the assessment process accurately.
3. Responsive design: A responsive UI design ensuring a seamless experience across different devices, including desktop and mobile.
4. Data analysis and reporting: Enhanced reporting features to interpret and present assessment results effectively, providing actionable insights.

Design Iterations

Due to limited research, design iterations were made based on internal feedback and assumptions. Iterations focused on refining the visual layout, improving clarity of instructions, and enhancing the accessibility of features.

Evaluation and Results

Although user testing was limited, internal feedback highlighted improved user-friendliness and streamlined workflows. The redesigned UI positively impacted user engagement and satisfaction, allowing for more efficient administration of assessments and better interpretation of results.

Challenges and Learnings

1. Limited research: The challenge of limited research required making design decisions based on assumptions and internal feedback.
2. Iterative improvement: Regular internal feedback sessions helped refine the design and validate assumptions made during the process.
3. Importance of collaboration: Collaborating with team members and stakeholders provided valuable insights and perspectives.

Takeaways

1. Even with limited research, a user-centred design approach can improve user experience.
2. Regular feedback sessions and collaboration help in refining the design and validating assumptions.

Summary

By addressing the existing UI issues and focusing on user-centric design principles, the TalentLens product now provides a more user-friendly and intuitive experience. The enhanced UI has improved user engagement, increased user satisfaction, and maximised the effectiveness of the assessment tools, ultimately benefiting organisations in their talent acquisition, development, and succession planning efforts.